EYESandFEET.com -- just when Online brand management is becoming overwhelming, this might be a potential lifesaver and great service in social media marketing for business.
WHO IS IT FOR: Local businesses trying to get into the social media game or trying to better manage/maximize their current social media presence.
WHAT DOES IT DO: Presents, in a stunningly clean and graspable interface, just how visible your local competitors are via a Google Maps birdseye view for starters. Drills down to show their brand presence and activity on Facebook, Twitter, etc. Next, it helps you assess and improve your own social marketing. Whooeeee! The competition is under a "SEE" tab and you manage your own profiles under a "DO" tab. Can EYESandFEET come organize my life as cleanly and simply, please?
HOW DOES IT WORK: Sign up is easy. Provide your location and type of business (as of October, 2010, you will benefit most if you are a restaurant in a major city --but this platform looks like it will grow as fast as it can to meet a demand from all sectors and locations and you can try it out whatever/wherever your business.) I signed up for a San Francisco restaurant since Mendocino, my restaurant business location was not yet listed and I wanted the full experience.